Developing Our Strengths


External Focus:
Above all else, we are here to meet needs.  To do that, we have to look to where those needs exist – out there.  So we look to our customers, to learn what they want, so we can deliver it – and more.  We look to the markets in which we operate so that we can compete successfully and are ahead of the game.  We keep a close eye on competitors, suppliers, even companies in other industries, people in totally different walks of life, looking for new ideas, technologies and processes we can adopt and improve.

Innovation:
Doing better things, doing things better.  As much in products as in processes, as much in the financial as in the technical and sales service arena, this is true.  This means having the patience and the skills to gain professional competence and adopt a wider perspective.  It is from this platform that we take the initiative, take calculated risks, and set out to do new things in new ways.

Our People:
The future of our company is in our hands.  We have excellent people committed to values such as candour, trust and integrity, people who at the same time demonstrate the efficiency, speed and initiative necessary for our business.  We continue developing new ways to communicate across the company and throughout the world, ensuring that we capitalise on good ideas and innovations, not just where those ideas and innovations originated, but anywhere they can be applied.  Through teamwork and co-operation, we enhance learning throughout the organisation.

Performance:
We get things done.  We deliver.  We perform.  On time.  We set ambitious targets, benchmarking ourselves against peers, and striving always for "best practice” levels of performance.  We look to reduce bureaucracy and the fear of taking reasonable risks.  We accept occasional failures as inevitable, given the necessity for setting innovative and far-reaching targets.  We need constantly to redefine "our jobs” in line with the changing demands of the new economy, in a continuous process ofadaptation.