WOODY’s was established in 1978 by Mr P. J. Smollen and became operational in 1979. Mr Smollen was also the owner and managing director of Timber industries (Pty) Ltd and the Novoboard Group of Companies.
This was the first D.I.Y–type timber, board and hardware outlet to be established in the Port Elizabeth area, sourcing most of its materials from Timber Industries (Pty) Ltd and the Novoboard group.

Mr Colin Melmed took over as managing director of WOODY’s in 1982 and purchased the business from the Smollen family in 1984. Under his guidance and direction, the business grew from its original one manual saw, one delivery vehicle and twelve employees to the present four automated saws, IMA edge bander, thirty three employees and three delivery vehicles.

Mr Colin Melmed decided to retire and Mr and Mrs John Hallam purchased the business in March 2006. Mr Melmed continued to serve as an advisor to the new management so as to ensure continuity and clear guidance within the business.
Mr John Hallam has extensive experience in the corporate business world, having served as Chief Executive in several large quoted companies on the Johannesburg stock exchange as well as other overseas international markets.

More recently Mr Jason Bekker has acquired a shareholding in the business and was appointed as the Managing Director. Jason has had extensive experience in the industry, having worked in the business for the last fifteen years.

WOODY’s has recently revamped and upgraded the retail display section, including new sales counters, named after Mr Melmed (The "Colin Melmed Sales Counter”); innovative new product displays; a state-of-the-art working bar and professional staff offering their expertise and advice. This section is specifically designed for our customers and their clients to feel at home, view the product demonstrations and gain ideas and perspective for their "dream home”.
The production area is equipped with modern, PLC-driven equipment and staffed with well-trained professionals, taking pride in their work and delivery of quality products and service to the customer.

It is also with great excitement that, in 2012, we have welcomed the team from Marble and Granite Designs into the WOODY’s fold. By the purchase of Marble and Granite Designs, WOODY’s is able to offer our customers a one stop shop-fitting/cabinetry shopping experience. Customers can now purchase timber, board and counter surface related products (Engineered stone, Granite and Postform Top) from one stockist, a first in Port Elizabeth.

WOODY’s works hand-in-glove with the professional architects, developers, quantity surveyors, interior decorators and builders to bring projects into reality through our carefully selected quality-focussed cabinet makers and carpenters; our recommended partners who ensure all the reliability and perfection that our clients expect when building their "dream home”.

Today, WOODY’s is one of the largest timber and board merchants in Port Elizabeth, adding value to the board materials,  with customers based all over the Eastern Province. We have some customers insisting on using our materials as far afield as Gauteng and the Orange Freestate.